Program
Digital Business
The digital surface — website, WhatsApp, payments — that carries your business. Most small businesses are told they need a full website, an app, and a Facebook presence, and end up with none of them functioning. The truth is smaller: a working landing page, a payment link, a WhatsApp channel that answers reliably. Everything else follows once those three work.
Who this is for
Three learners this program is written for.
- →Your customers reach you by WhatsApp, phone or word of mouth and you want a simple digital surface behind it.
- →You take payments in cash and want to add a card or transfer rail without breaking anything.
- →You want a working website that took a weekend to build, not six months.
Topics covered
What this domain includes.
Not a fixed lesson list. eZine Trades curricula are AI-generated per learner from a 12-stage blueprint — the Study Desk weaves these topics into a personalized sequence based on your business, industry and stage.
- The minimum viable digital surface: a landing page, a way to be paid, a way to be reached.
- Choosing a payment rail — Paystack, Flutterwave, Stripe, manual transfer — that matches your customers.
- Landing pages that read as businesses, not templates.
- WhatsApp as a business channel: response-time expectations, saved replies, out-of-hours handling.
- Analytics that fit on one screen and answer real questions.
Practical outcomes
What "done" looks like.
Outcome patterns we see in learners who complete the program. Not guaranteed results — see the disclaimer below.
- ✓You have a landing page that describes what you do and how to pay you.
- ✓You accept payments through at least one rail your customers actually use.
- ✓Your WhatsApp response-time is short and predictable, with an off-hours message that works.
Application tasks
Three concrete things you actually do.
- Ship a one-page landing page — three sections, real photos of your work, one contact button.
- Enable one payment rail end-to-end (test a real payment). Add manual transfer as a fallback.
- Set WhatsApp business hours + auto-reply. Answer within your published window for two weeks straight.
Estimated commitment
Time honestly.
Six to eight hours a week for three to four weeks. Most of the work is choosing, not building.
Assessment approach
Evidence, not quizzes.
Evidence-based. Stage-gate is a working landing page, a live payment rail, and a WhatsApp channel with logged response times.
Mentor support
Where the mentor shows up.
Inside your Study Desk, the AI Business Mentor reads your application tasks, names your assumptions, and offers a next-best action. High-risk questions — legal, tax, regulated financial, health — are escalated to qualified humans rather than answered from thin air. An anonymous visitor to this page has not received individual professional advice.
Related programs
Programs that pair with this one.
Related stages
Business stages where this program lands hardest.
Common questions
A few answers before you start.
Do I need a mobile app?
Almost never at this stage. A responsive landing page + WhatsApp does the same work at a tiny fraction of the cost.
Does eZine build the page for me?
No. The programme walks you through choosing a template and the copy; the click-through is on you. The Study Desk reviews the finished page against the checklist.
Pricing. This program is included in the single eZine Trades subscription — see pricing for your country. No income guarantees. Results depend on execution, market conditions, capital, timing and other factors.
Start with Digital Business. See it inside your Study Desk.
Forty-eight hours in the Study Desk — diagnostic, first action, mentor thread. Come out with a real first artifact for your business.