Program
Pricing and Profitability
Cost, margin and profit as the basis for every price you quote. Guessed prices are the single most common cause of businesses that work hard and still don't grow. Pricing and Profitability replaces guessing with a defensible rule — cost, margin, market, and a way to raise prices without losing customers.
Who this is for
Three learners this program is written for.
- →You quote from what a competitor charges without costing your own delivery.
- →You suspect you're losing money on some customers or products but can't prove which.
- →You want to raise prices and can't tell whether the market will hold.
Topics covered
What this domain includes.
Not a fixed lesson list. eZine Trades curricula are AI-generated per learner from a 12-stage blueprint — the Study Desk weaves these topics into a personalized sequence based on your business, industry and stage.
- Costing a delivery honestly — parts, time, transport, overhead, waste.
- Margin and profit — the vocabulary a lender expects.
- Setting a starting price you can defend.
- The pricing rule that survives negotiation.
- Segment-by-segment margin analysis — who costs you money, who pays you well.
- How to raise prices without losing the customers you want.
Practical outcomes
What "done" looks like.
Outcome patterns we see in learners who complete the program. Not guaranteed results — see the disclaimer below.
- ✓A written pricing rule for your top offer.
- ✓Costed unit economics for at least three offers.
- ✓A margin analysis of your last thirty sales.
- ✓A defensible price increase (where the market allows).
Application tasks
Three concrete things you actually do.
- Cost your top offer to a defensible number.
- Analyze margin on your last thirty sales. Name the segment that gives you the least return.
- Design (and, if the market supports it, execute) one price change. Measure it.
Estimated commitment
Time honestly.
Concentrated for the first two weeks (getting the costing right), then a light monthly review. The tools stay in your Study Desk to be reused.
Assessment approach
Evidence, not quizzes.
Evidence-based. The stage-gate is a defensible pricing rule and margin data — not passing quizzes.
Mentor support
Where the mentor shows up.
Inside your Study Desk, the AI Business Mentor reads your application tasks, names your assumptions, and offers a next-best action. High-risk questions — legal, tax, regulated financial, health — are escalated to qualified humans rather than answered from thin air. An anonymous visitor to this page has not received individual professional advice.
Related stages
Business stages where this program lands hardest.
Common questions
A few answers before you start.
Isn't my industry price-fixed by competition?
In most industries, competition sets a range, not a price. The Study Desk helps you find where in that range your offer sits — and where cost changes force a move.
What if raising prices costs me customers?
The program covers segment analysis first — which customers to keep, which to reprice, which are honestly costing you money. You raise prices where the market and the segment support it.
Does eZine give me exact prices for my industry?
No. eZine gives you the pricing method and the vocabulary. Concrete numbers come from your business's costs, not from a fabricated benchmark.
Pricing. This program is included in the single eZine Trades subscription — see pricing for your country. No income guarantees. Results depend on execution, market conditions, capital, timing and other factors.
Start with Pricing and Profitability. See it inside your Study Desk.
Forty-eight hours in the Study Desk — diagnostic, first action, mentor thread. Come out with a real first artifact for your business.