Program
Social Media for Business
A business use of social channels, not a personal one. Social media as a personal activity and social media as a business activity look identical from the outside and behave completely differently. A business use has an offer behind every post, a schedule that can be sustained through a busy month, and a way to measure whether posts move customers.
Who this is for
Three learners this program is written for.
- →You post occasionally and can't tell if it's working.
- →You want a schedule you can sustain — five posts a week for three months, not fifty in a burst.
- →You want to know which channels are worth your time and which to quietly drop.
Topics covered
What this domain includes.
Not a fixed lesson list. eZine Trades curricula are AI-generated per learner from a 12-stage blueprint — the Study Desk weaves these topics into a personalized sequence based on your business, industry and stage.
- The one-channel-first principle: pick where your customers already are.
- A four-week content plan you could execute in one afternoon and stagger over a month.
- The three post shapes that do most of the work: proof, teach, invite.
- Sustainable cadence: what you can maintain in a busy month, not a launch week.
- Measurement: not likes, but replies, saves, and customers who mention the post at check-out.
Practical outcomes
What "done" looks like.
Outcome patterns we see in learners who complete the program. Not guaranteed results — see the disclaimer below.
- ✓You've picked one primary channel and can name why.
- ✓You've published five posts a week for four weeks in a row.
- ✓You can attribute at least one customer per fortnight to social media, honestly measured.
Application tasks
Three concrete things you actually do.
- Write a one-page channel decision: which platform, why, and what you'll stop.
- Plan four weeks of posts in one sitting. Schedule them.
- Track new customer attributions to social for the four weeks. Read the number.
Estimated commitment
Time honestly.
Two to three hours a week — half of which is scheduling done in one block.
Assessment approach
Evidence, not quizzes.
Evidence-based. Stage-gate is four consecutive weeks of sustained posting on one primary channel and a written measurement result.
Mentor support
Where the mentor shows up.
Inside your Study Desk, the AI Business Mentor reads your application tasks, names your assumptions, and offers a next-best action. High-risk questions — legal, tax, regulated financial, health — are escalated to qualified humans rather than answered from thin air. An anonymous visitor to this page has not received individual professional advice.
Related programs
Programs that pair with this one.
Related stages
Business stages where this program lands hardest.
Common questions
A few answers before you start.
Which platform should I choose?
Wherever your customers already spend time. In many Nigerian small businesses that's WhatsApp Status and Instagram; in others it's TikTok or LinkedIn. The programme walks you through the check, it doesn't prescribe a platform.
Should I be on all of them?
Almost never at this stage. Being credible on one channel beats being visible on four.
Pricing. This program is included in the single eZine Trades subscription — see pricing for your country. No income guarantees. Results depend on execution, market conditions, capital, timing and other factors.
Start with Social Media for Business. See it inside your Study Desk.
Forty-eight hours in the Study Desk — diagnostic, first action, mentor thread. Come out with a real first artifact for your business.